
Cost Insights is in beta and can be enabled from organization settings.
Data path
- Your application ingests a usage event with a reserved
_costobject in its metadata. - Ruba attributes and aggregates that cost alongside orders and subscription revenue.
- You inspect cost, profit, and customer LTV through Analytics or the Metrics API.
Costs worth attaching
- Model-provider calls in AI products
- Compute, storage, and bandwidth consumed by a customer
- Per-message email or SMS charges
- Any third-party unit cost that can be attributed to an event
Continue the implementation
Shape cost events
Validate the
_cost object and choose the event identity.Read profitability
Query cost, profit, and lifetime-value metrics.
