Read Revenue and Conversion Signals

Analytics groups orders, checkout outcomes, subscription state, and optional cost events into time buckets. Use this reference when a chart needs to be reconciled with raw records or reproduced through the metrics API.

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How metrics are grouped

The selected range is divided into equal intervals of one hour, day, week, month, or year. Each interval becomes one chart point and one item in the API response.

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Subscriptions

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Cancellations

Canceled Subscriptions counts the decision timestamp; Churned Subscriptions counts the later moment the paid period ends. Churn Rate divides churned subscriptions by the active base at the beginning of the interval. The dashboard repeats Active and Committed Subscriptions beside churn for context and groups cancellation reasons into too_expensive, missing_features, switched_service, unused, customer_service, low_quality, too_complex, and other.

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One-Time Products

One-Time Products counts completed non-recurring orders. One-Time Products Revenue adds their gross subtotals before fees.

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Orders

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Checkouts

Checkouts counts every created session. Succeeded Checkouts counts sessions that produced an order. Checkout Conversion divides succeeded by created and returns zero when no sessions exist.

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Net Revenue

Net Revenue removes platform and processor fees from order revenue. Net AOV divides that result by orders; Net Cumulative Revenue carries it forward across intervals. Separate new-subscription, renewal, and one-time net metrics appear when the matching revenue model exists.

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Costs

Cost Insights supplies this dashboard through events containing _cost.